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Coaching Strategies


Blog 5 of 8: The KPI Trap: Why Misaligned Metrics Undermine Real Agility
When teams are measured by how much they deliver instead of what they actually solve, performance becomes a facade. This blog explores the hidden cost of misaligned KPIs, and offers practical, people-first ways to measure what truly matters.

Attia Jamil
Sep 306 min read


Blog 4 of 8: Weak Product Ownership and Stakeholder Engagement
Product ownership isn’t just features and roadmaps, it’s managing humans. From navigating egos to handling high-stakes decisions, this no fluff guide breaks down the real reasons Agile teams fail at stakeholder engagement. With personal stories, battle-tested frameworks, and a few uncomfortable truths, this is for every product person who's ever thought, “Why is this so hard?”

Attia Jamil
Sep 136 min read


Blog 2 of 8: Poor or Superficial Agile Implementation When Agile Goes Ape Without the Bananas 🍌
Superficial Agile is more common than we’d like to admit. From daily stand-ups that feel like theatre to siloed teams and over-reliance on tools like JIRA, many organisations go through the motions without embracing the mindset. In this blog, we unpack Agile Theatre across tech, finance, and creative sectors, exposing the patterns and behaviours that sabotage real transformation and offer practical remedies to turn shallow adoption into meaningful agility.

Attia Jamil
Jul 410 min read


Blog 1 of 8: Resistance to Change: The Cultural and Mindset Maze
Culture isn't just about vibes and posters on the wall it's the unwritten rulebook teams live by. Mindset? That’s the lens they see it through. In this blog, we explore why resistance to change is more about people than process, unpack real-world Agile case studies, and show how aligning delivery with empathy can turn friction into fuel.

Attia Jamil
Jun 2413 min read
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