Attia Jamil

Reading Rachel Sylvester’s piece on Keir Starmer’s pledge to ban “addictive algorithms,” one thing stands out immediately: this is not a discovery problem. It’s an execution problem. For years, the harms of algorithm driven engagement, particularly on children have been widely understood. Policymakers, parents, and even insiders within tech companies have acknowledged the issue. Yet meaningful action has lagged. It took legal rulings, public pressure, and political will to push the...

At London’s ExCeL (4 to 5 March) , the conversation shifted from AI hype to governance, security, and operational discipline. TL;DR: AI is embedded in business operations. The real challenge now is scaling it responsibly. Arrival: Less Noise, More Maturity The Excel Tech Show isn’t Web Summit and that’s precisely its strength. Walking into ExCeL on 4 March, the energy felt more measured than manic. There were still glowing screens and confident product pitches, but the tone had shifted. This...

When teams are measured by how much they deliver instead of what they actually solve, performance becomes a facade. This blog explores the hidden cost of misaligned KPIs, and offers practical, people-first ways to measure what truly matters.