Attia Jamil

When teams are measured by how much they deliver instead of what they actually solve, performance becomes a facade. This blog explores the hidden cost of misaligned KPIs, and offers practical, people-first ways to measure what truly matters.

Product ownership isn’t just features and roadmaps, it’s managing humans. From navigating egos to handling high-stakes decisions, this no fluff guide breaks down the real reasons Agile teams fail at stakeholder engagement. With personal stories, battle-tested frameworks, and a few uncomfortable truths, this is for every product person who's ever thought, “Why is this so hard?”

Inconsistent training and unclear coaching are quietly derailing Agile teams. In this third blog from our dysfunction series, Agile Goes Ape exposes the chaos caused by clashing frameworks, role confusion, and Agile theatre, and shares how to swing back to clarity with real world fixes