About Us
Agile Goes Ape is the brainchild of AJ — an experienced Agile coach, change strategist, and builder of high-performing teams. After swinging through transformations in tech startups, public programmes, and everything in between, she founded Agile Goes Ape to put agility back where it belongs: grounded in people, purpose, and principles. We don’t do Agile theatre — we do honest blogs, bold podcasts, and unapologetically practical content. Agile here isn’t just how we work — it’s how we live. Ready to ditch the fluff and go full ape?
Our Story
Why I Let the Ape Out
I’ve been in this game a long time.
Agile coach. Change strategist. Builder of high-performing teams. Over the years, I’ve helped startups scale, guided government departments through digital transformation, and coached cross-functional teams to work with more clarity, courage, and collaboration.
And somewhere along the jungle gym of ceremonies, sprints, and sticky notes, I noticed something:
Agile was losing its soul.
It turned into theatre. A checklist. A buzzword-laced ritual without the heart. People were going through the motions, not making meaningful moves. The principles got buried under process. We forgot that agility isn’t about the framework — it’s about the humans using it.
That’s why I let the ape out.
Agile Goes Ape isn’t another echo chamber of Agile jargon. It’s a platform built on honesty, humour, and hard-won insight. We explore what actually works — in teams, in leadership, and in the messy, magnificent reality of building things that matter. We go back to first principles. We stay adaptive, curious, and real.
And the ape? That’s not just branding — it’s our spirit animal. Smart. Social. Bold. Instinctive. Apes learn fast, collaborate naturally, and don’t wait for permission to make change happen. That’s the energy we channel here.
Through our blogs, podcasts, videos, and soon, collaborative opportunities — Agile Goes Ape is where real agility gets its voice back.
Welcome to the troop.
Let’s rethink how we work — together.
